Tuesday, November 28, 2006

Word of Mouth Advertising

I just read this.....I am a marketing guy so I will always post numerous articles about marketing. Below is a another one by Dan Kennedy.

Who is the Easiest Customer?

On this strategy we're going to talk about one of the most exciting marketing strategies of all, stimulating word-of-mouth advertising. Word-of-mouth advertising is the most powerful, effective type of advertising there is but it's the only kind you can't just buy by the page or by the minute. It has to be created, stimulated and nurtured with truly creative techniques.
Most businesses take whatever word-of-mouth advertising they get but I'm here to tell you that you can exert a considerable degree of control over this type of advertising and marketing.
The reason that word-of-mouth advertising is so valuable is simple. Nothing you could ever say about you, no matter how well you say it, can have as much impact and credibility as something a disinterested third party says about you. Also there are some things you simply can't say graciously about yourself that others can say.

Artificial word-of-mouth advertising is still the most effective form of TV commercial. It's called 'Slice of Life' and you're very familiar with it. It shows a scene with one ordinary person telling a friend or associate how good a product is. Laundry soap, personal computers and hundreds of other products and services are still sold this way.

Far better though is real word-of-mouth advertising and there is a single, basic secret to stimulating a high rate of word-of-mouth advertising that I'll reveal on your next Success Marketing Strategy that you'll receive in just a couple of days. ---Dan Kennedy

Mark is the Chief Sales Officer of SCT Product Sales.
We have been in business 15 years, online for 8 & a Power Seller
on eBay for 4 years with annual eBay sales of $1,000,000.
Email: myoung@socaltel.com.

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