Friday, December 15, 2006

#1 in Search? Do I need Google Adwords?

I Just read this.......from Perry Marshall

Just got this email from a customer:"I am reading through your ebook at the moment. My most common search terms are already #1 ranked in Google (regular search results). Should I also advertise in ADWORDS for those same terms? Would it help meanymore or is it just a waste of money?"-RobDear Rob: You should do both. Sure, free is always a great deal, butyou should still buy advertising as long as it will give you anacceptable return on investment. It's kind of like owning stocks--some stuff gets you 17% interest this year, other stuff makesyou 2-3%, but you dollar cost average it out and do OK. Plus, people who depend on free search engine listingsare *extremely* vulnerable to Google's whims, and ifyou read much on this subject, Google's been justnasty these last few months. One day you're #1and the next day you're not even in the top 1000 -literally, that's really happening.
Don't ever rely on just one thing. Finally, one of the best things about AdWords is thatyou have complete control and you can test ideasbefore you roll them out. That's a HUGE advantagewhich is not possible with free search engine traffic......Perry

Mark is the Chief Sales Officer of SCT Product Sales.
We have been in business 15 years, online for 8 & a Power Seller
on eBay for 4 years with annual eBay sales of $1,000,000.

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