What advertising can't fix...

You have probably seen the ads with Bill Gates and Jerry Seinfeld. First, what are they advertising? Second, are they cheesey or what??

Here is an excerpt I just read about these ads and Microsoft from Seth Godin's blog.

If you spend more than a quarter of a billion dollars on an ad campaign for a tech company, people will talk about it. If you give Jerry Seinfeld, the most famous comedian ever, $10 million to be in a few of the commercials you do, people will talk about it even more. Read the entire post at Seth's Blog.