Only in Bowling is Perfect Possible

From Seth Godin....I Just Read This....

Only in Bowling is perfect possible....

"what do you do when things don't go exactly the way you planned a month ago?" And it turns out that if your bias is to always make it right, to use grace and flair to overdeliver at every turn, you've just discovered the single most important secret of marketing. Because when you amaze and delight, people talk about you.