The Invisible Baby Boomers

Below is the article from the Boomer Blog.

http://tinyurl.com/n6mzzj

At age 50, says the AARP report, Hispanics can expect to live three years longer than non-Hispanic white men and women, five or six years longer than non-Hispanic African Americans.
If you have a company or a small business this should give you ideas about another segment of the American to target with social media advertising, Facebook, Delicious etc.
http://tinyurl.com/nq5y9z

Howard Stern Marries!

The radio talk show host known for hosting porn stars was married Friday Oct. 3, 2008 to his longtime girlfriend, Beth Ostrosky.

Another baby boomer marrying a Gen x....

Oh well...Looks like a match made in heaven, she married him for his looks and charming, classy personality.

Stern married her for her intelligence...

Men Live 5 Years Longer That Do This....

Kiss their wives in the morning good bye....

Hey I do not make this stuff up. Like the blog says, I just read this....

Marketing to the Boomer Generation

Marketing To Boomers

Size of the Boomer and Senior Markets - 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census)

Wealth of Baby Boomers and Seniors - 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, or $28 trillion (U.S. Census and Federal Reserve).

Spending Habits of Adults 50+ - Adults 50+ account for an estimated $2 trillion in total expenditures for 2005.

Online Habits of Adults 50+ - As one-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).

Baby Boomer Sex Myth Busters Survey

Boomers are having more sex than you think: 59 percent are having sex at least once a week.

Single boomers are increasingly turning to the match making sites or online dating services to meet new people: 20 percent cite the Internet as the best way to meet someone. Alas, introduction is the most preferred way say (68 percent) of us.

Boomers are adventurous and open to new sexual experiences: 86 percent would be open for something different or new. Boomers are now closer to their partners more so now than ever, and expect to the trend to continue as they get older: 57 percent responded that they feel very close.

Read more....Baby Boomer Sex Myth Busters Survey.

Being Over Sexy...On The Way Out?

Could talk of recession have caused a shift away from over-the-top opulence toward a simpler style? Ladylike fashions, elegant hair, and classic makeup ruled fall runways. And voila - Estee Lauder's new soft, universally appealing scent, Sensuous, launching this month, quite literally hits the trend on the nose. MSN asked two women tapped as faces of the fragrance and a few other style front liners what sexy means to them.

Come see the looks over at OnlyBabyBoomers.com.