Seth is an excellent writer, his daily blog posts seem to have the pulse of what is happening with consumers, marketing, the internet. Click on his name for the full blog post or click on the link here for Seth's latest book Tribes. Tribes: We Need You to Lead Us
As a marketer or a leader, you have two choices by Seth Godin:
The first is to realize that people will never ever be satisfied with you (ouch), they'll even whine when you give away something for free. Embrace the whining and realize that this attitude gives you an opportunity to answer the question with, "no! Wait, there's more!"
The second is to understand that a hug and a smile from a true friend is it. Along the way, marketers of stuff have tried to offer that stuff as a replacement to the thing that children/consumers/employees/customers/spouses really seek, which is connection and meaning and belonging and love.
