Showing posts with label impact of the baby boomer generation. Show all posts
Showing posts with label impact of the baby boomer generation. Show all posts

Friday, October 03, 2008

Men Live 5 Years Longer That Do This....


Kiss their wives in the morning good bye....

Hey I do not make this stuff up. Like the blog says, I just read this....

Saturday, September 27, 2008

Baby Boomers vs Millennial Generation


Owning a tech company, I am continually challenged by the mindset of the "millennial generation" towards work. That time off and time with friends is more important than working.


I read this article about what is going to transpire as the millennials enter the work force...


"When baby boomers and employees in their 20s and early 30s work side by side, the generation gap can look more like a canyon. In today’s corporations, generational differences jump out at managers:

One generation of employees exhibits maturity and steadfast loyalty, while workers of a younger generation who show brilliance and application have an exit strategy ready if boredom or dissatisfaction sets in.

Population booms and generational differences in mind-set combine to create adverse conditions that will gradually worsen, creating a perfect storm that can spell disaster for employers. Consider …

  • 50 percent of the American workforce will retire within seven years.
  • The largest number of college graduates will enter the workforce in 2009.
  • Many managers lack the skills needed to motivate and retain talented younger employees.
  • Unable to attract young people, some industries run the risk of being unequipped to compete in the future."
Read More at Managing Generation Y...

Friday, September 26, 2008

Marketing to the Boomer Generation


Marketing To Boomers

Size of the Boomer and Senior Markets - 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census)

Wealth of Baby Boomers and Seniors - 78 million Americans who were 50 or older as of 2001 controlled 67% of the country's wealth, or $28 trillion (U.S. Census and Federal Reserve).

Spending Habits of Adults 50+ - Adults 50+ account for an estimated $2 trillion in total expenditures for 2005.

Online Habits of Adults 50+ - As one-third of the 195.3 million Internet users in the U.S., adults aged 50+ represent the Web's largest constituency (Jupiter Research).

Thursday, September 18, 2008

Baby Boomer Sex Myth Busters Survey


Boomers are having more sex than you think: 59 percent are having sex at least once a week.

Single boomers are increasingly turning to the match making sites or online dating services to meet new people: 20 percent cite the Internet as the best way to meet someone. Alas, introduction is the most preferred way say (68 percent) of us.

Boomers are adventurous and open to new sexual experiences: 86 percent would be open for something different or new. Boomers are now closer to their partners more so now than ever, and expect to the trend to continue as they get older: 57 percent responded that they feel very close.

Read more....Baby Boomer Sex Myth Busters Survey.

Friday, August 15, 2008

Being Over Sexy...On The Way Out?

Could talk of recession have caused a shift away from over-the-top opulence toward a simpler style? Ladylike fashions, elegant hair, and classic makeup ruled fall runways. And voila - Estee Lauder's new soft, universally appealing scent, Sensuous, launching this month, quite literally hits the trend on the nose. MSN asked two women tapped as faces of the fragrance and a few other style front liners what sexy means to them.

Come see the looks over at OnlyBabyBoomers.com.