Sunday, October 29, 2006

He Wrote this book in 1937, It Still Holds True

I just read this.....I get twice weekly emails from marketing genuis Dan Kennedy, in this one he mentions, Napolean Hill's classic " Think and Grow Rich". I just pulled my 25 year old copy out review the 13 points of all successful business people (back then he said businessmen). Read below what Dan has to say.

Experience can begained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though, is a method of thinking. With the next couple of Successful Marketing Strategy emails you receive I want to try and help you be a more innovative thinker in approaching your own marketing situations.

The first thinking that I do when facing most marketing situations is to run through the same fundamental principles of success that govern all aspects of business. One good source of such a check list is the book 'Think and Grow Rich,' by Napoleon Hill, and its thirteen principles based on commonalities discovered in over five hundred super successful business people.Incidentally, it's worth mentioning that this book is a remarkable success story itself in the publishing industry.

This book was published back in 1937 yet as recently as April of 1996 'Think and Grow Rich' appeared as number six on the non-fiction, best seller book list published in USA Today.You're going to be hard pressed to find another book, other than the Bible, that has stood the test of time as well. The obvious reason for this is simply that this book works. Its principles are valid.Of course, most people think creativity and innovation is something that just happens.

Somewhere an ad agency has a group of creative types in weird clothes with beards maybe smoking the funny stuff, locked away in a room, waiting for inspiration.Actually creativity and innovation is a systematic process of checking off possibilities. To be a marketing innovator you should build yourself a checklist of basic success ideas and principles, such as those in 'Think and Grow Rich', to review each time you work on an advertising, packaging, marketing or promotion project.

For example:
1) Ideas, like definite purpose -- what do we want to accomplish with this effort?

2) Going the extra mile -- how can we give the purchasers perceived value much higher than cost? Other similar ideas belong on that checklist.

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1 comment:

Kirby Barkley said...

There are several editions of "Think and Grow Rich" available. My favorite is "Think and Grow Rich!: The Original Version, Restored and Revised," edited by Ross Cornwell, who restored parts of Napoleon Hill's original 1937 manuscript that were cut out of the book in the 1960s. Cornwell has also annotated the book (more than 170 endnotes) and added extremely useful features such as an appendix and a complete index of the book -- something it had never had in all the years it has been published. This book goes into my briefcase every time I go to work, go home from work, or travel. Not a day passes that I do not study up on one of the 13 Steps to Riches. The book is really indispensable.