Monday, December 04, 2006

The Little Things Matter....

I just read this........The Little Things to Do to Create Success from Dan Kennedy

In your last Success Marketing Strategy email I spoke about how Disney was able to be so successful at creating word- of-mouth advertising. Now this brings up a virtually important theme that should be behind all your marketing efforts which is....
...little things mean a lot.
Think of it this way, if you throw one little metal B-B at a window you probably won't shatter the glass but if you super glue a couple of hundred of those little B-B's together into a ball that'll shatter the window.
When working to build and improve a business don't waste a lot of time looking for the one big magic marketing strategy that will make all the difference in the world. Instead find a lot of little things that can be improved. Added together little things have big impact.
In keeping with our theme of referrals, another way to stimulate referrals if you have direct contact with your customers is by staging events where loyal customers can and are motivated to bring their friends to you.
A night club has an annual anniversary party with huge tents in the parking lot, free food and free entertainment, closed to the public but open to their customers and guests invited by the customers.
A chiropractor I know hosts a big Christmas party each year with a buffet and a dance band open to all of his patients and any family members or friends they wish to bring.
Another doctor uses the same idea with a July barbeque held in his own big back yard each year.
But wait...there's still another way to stimulate referrals, which is actually one of the most effective but underused strategies there is that I'll be revealing in just a few days in your next Success Marketing Strategy.
Dedicated To Multiplying Your Income,
Dan Kennedy

If you would like to view the wealth creation resources and profit producing tools discussed in this Strategy please visit

Mark is the Chief Sales Officer of SCT Product Sales.
We have been in business 15 years, online for 8 & a Power Seller
on eBay for 4 years with annual eBay sales of $1,000,000.

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