He Wrote this book in 1937, It Still Holds True

I just read this.....I get twice weekly emails from marketing genuis Dan Kennedy, in this one he mentions, Napolean Hill's classic " Think and Grow Rich". I just pulled my 25 year old copy out review the 13 points of all successful business people (back then he said businessmen). Read below what Dan has to say.

Experience can begained in only two ways, through your own situations or by reading and hearing about other situations. Innovation though, is a method of thinking. With the next couple of Successful Marketing Strategy emails you receive I want to try and help you be a more innovative thinker in approaching your own marketing situations.

The first thinking that I do when facing most marketing situations is to run through the same fundamental principles of success that govern all aspects of business. One good source of such a check list is the book 'Think and Grow Rich,' by Napoleon Hill, and its thirteen principles based on commonalities discovered in over five hundred super successful business people.Incidentally, it's worth mentioning that this book is a remarkable success story itself in the publishing industry.

This book was published back in 1937 yet as recently as April of 1996 'Think and Grow Rich' appeared as number six on the non-fiction, best seller book list published in USA Today.You're going to be hard pressed to find another book, other than the Bible, that has stood the test of time as well. The obvious reason for this is simply that this book works. Its principles are valid.Of course, most people think creativity and innovation is something that just happens.

Somewhere an ad agency has a group of creative types in weird clothes with beards maybe smoking the funny stuff, locked away in a room, waiting for inspiration.Actually creativity and innovation is a systematic process of checking off possibilities. To be a marketing innovator you should build yourself a checklist of basic success ideas and principles, such as those in 'Think and Grow Rich', to review each time you work on an advertising, packaging, marketing or promotion project.

For example:
1) Ideas, like definite purpose -- what do we want to accomplish with this effort?

2) Going the extra mile -- how can we give the purchasers perceived value much higher than cost? Other similar ideas belong on that checklist.

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Halloween Urban Myths

I just read this......About Halloween Urban Myths......


from David EmeryQUOTE OF THE WEEK: "

Along their way, the merry or mischievous trick-or-treaters, many dressed in scary garb rented from one of America's 2,581 costume rental stores, encounter much of the 998 million pounds of pumpkins produced annually in the United States. Illinois, with a production of 457 million pounds, leads the country. Pumpkin patches in California, Ohio, Michigan, Pennsylvania and New York also produce a lot of pumpkins: each state produces at least 70 million pounds worth. The value of all the pumpkins produced by these states is about $100 million a year." -- Robert Longley, About.com Guide to U.S. Government Info
In the Spotlight
Halloween History, Traditions and FolkloreWhy is Halloween imagery dominated by ghosts, witches, and scary goblins? What is the origin of the Jack-o'-Lantern? Why do people play pranks on Halloween? While the modern celebration of Halloween still bears traces of its Celtic origins, it has come down to us as a cross-cultural stew of folk traditions, all pertaining to death and the supernatural. Find answers to your questions about the history and lore of this one-of-a-kind holiday...

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The Top 10 Scariest Urban LegendsIn celebration of All Hallows Eve, when according to legend the veil separating the living from the dead fades to gossamer, here is a selection of scary urban legends guaranteed to make your skin crawl and your hair stand on end...
Is It Safe to Drink Cold Water with Meals?The answer is yes, it's perfectly safe. Pay no attention to the email rumor claiming that drinking cold water with meals "slows down digestion" and coats the intestines with cancer-causing "sludge." It doesn't have a scientific leg to stand on. Read more...
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California Passes Cell Phone Law-Employers Have Liability

I just read this.....

Effective July 1, 2008, the legislation prohibits drivers from using a wireless telephone while operating a motor vehicle unless the driver uses a hands-free device. Drivers who violate the law will face a base fine of $20 for a first offense and $50 for each subsequent offense.

The law allows drivers to use a wireless telephone for emergency purposes, drivers of commercial vehicles to use push-to-talk phones until July 1, 2011, and allow drivers of emergency response vehicles to use a cell phone without a hands-free device.
California joins Connecticut, the District of Columbia, New Jersey, New York, and some local jurisdictions in prohibiting the use of handheld mobile phones while driving.

For employers, there are liability issues. For example, if an employee has an auto accident and harms someone while making a work-related cell phone call, the employer as well as the employee may be found liable. Several lawsuits have been filed against employers as well as the employees themselves who have harmed someone allegedly because of cell phone use while driving and doing business at the same time.The best advice for employers is to check state and local laws and to instruct employees in writing not to use cell phones while driving. They should also be instructed that if they receive a cell phone call, they should let voice mail answer it and/or call back when they can stop at a safe area.

Think about a headset wired or the new Bluetooth enhanced hands free, a great web store to find these headsets is http://www.simplyphones.com/ and on the left click BLUETOOTH.

Hotel Key Card-Urban Myth

I just read this........

Is all your contact information on hotel key cards?? NO! Read below....

"That's just a nasty rumor," says Kathy Shepard, vice president in charge of corporate communications for Hilton Hotels Corporation, which owns and operates the Doubletree Hotel chain. "Our key cards are encrypted with minimal information -- the guest's name, room number and arrival and departure dates -- and encrypted in such a way that they can't be read by ordinary card readers."
According to Shepard, whom I interviewed on October 20, 2003, the rumor stemmed from an actual incident in 1999 in which a southern California police officer claimed that personal information had been easily extracted from a key card procured at a franchisee-owned Doubletree hotel. In later attempts officers were unable to reproduce that result, however, and the original claim has since been retracted, Shepard says.

Read more here.....

http://urbanlegends.about.com/library/bl_hotel_keycards.htm


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I just read this from Dan Kennedy......

Successful Marketing Strategies- How To Stimulate Word> Of Mouth Advertising>>

Just to refresh your memory, we're talking about stimulating> business by using word of mouth strategies and in your> previous Successful Marketing Strategy I spoke about one> method to accomplish this, which is called "Slice of Life.">>

Far better though is real word of mouth advertising and there> is a single, basic secret to stimulating a high rate of word-of-> mouth advertising. I first discovered the secret from studying> the Disney Companies.>>

Word-of-mouth marketing is taught there as "find ways to do> what you do so well and so uniquely that your customers> cannot resist telling lots of other people about you." At the> Disney Parks this principle is implemented in the forms of> cleanliness and authenticity.>>

When first time visitors to Disneyland and Disney World are> surveyed and asked what sticks in their mind most about> their visit the overwhelming number one answer is the> cleanliness of the parks. The number two answer is the> authenticity of the environments.>>

Disney marketing pros understand how this translates> into real life. Harry and Marge go back to Dubuque and tell> their friends, "You can't believe how clean the parks were."> Then four more families from Dubuque pile money into motor> homes and bring the money to the mouse.>>

Because they understand this, the Disney people think of> park cleanliness as marketing, not just maintenance. They> use this to stimulate referrals. Any business can also find> ways to stimulate referrals, to stimulate word-of-mouth> advertising, often by doing things that should be done anyway.>>

In a retail type business excellence and creativity in the store> environment and in customer service are most likely to> stimulate referrals. I know a dentist, for example, who "ten-> timesed" his practice in just twenty-four months without> increasing his external ad budget by even a dollar. He> identified seven hundred different things to change in the> office environment and in patient communications and those> changes were responsible for developing a very high level of word-of-mouth > advertising.>>

Now, this brings up a vitally important theme that should be> behind all your marketing efforts, which I'll reveal in just a> few days in your next Success Marketing Strategy.>>

Dedicated To Multiplying Your 1ncome>> Dan Kennedy>>> See the profit producing, wealth attraction resources>> at http://www.dankennedy.com/products.html

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