Tuesday, January 02, 2007

Small Business Go Local

I just read this...

5 Tips to Catch the Local Search Wave
Learn the Basics: Before embarking on a local search engine marketing campaign spend sometime becoming familiar with search. There are many sites and books to learn more. Your new understanding will go a long way whether you do it yourself or hire a professional to handle your search marketing.
Master the Big Three: The big three search engine players; Google, Yahoo, and MSN command over 70% of the local search market. Visit the local search section of these sites and submit your businesses to the add a business area.
Use the Little Guy: With the big three as the best place to focus your local search engine marketing efforts, smaller local search players can be a viable alternative. If you're competing in a competitive keyword field, the small local search engines can provide better search ranking and lower costs per clicks. Smaller local providers include Local.com and Truelocal.com.
It's All Yellow: Local search is more than just search engines. During pre-Internet days, we heavily relied on the Yellow Pages directory. Although, print usage has declined, web-based yellow pages have seen an increase in use. Include in your local search marketing campaign the added listing to YellowPages.com and Superpages.com.
Be Address Friendly: When the search engines go scouting the Internet for local websites, they scan pages featuring local addresses. Beyond just adding an address to your contact page, include your business address in key areas throughout your website.
The Internet is an ever changing medium. Any local small business can't afford to be left behind. Make sure your small business is on the local search engine wave.

Mark is the Chief Sales Officer of SCT Product Sales.
Used phone systems & used phones. He lives in San Diego, CA.
We have been in business 15 years, online for 8 & a Power Seller
on eBay for 4 years with annual eBay sales of $1,000,000.
Email: myoung@socaltel.com.

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