This is one of the best articles on Why to use Social Marketing. The full article maybe read here.

The Top 20 Business Reasons to Use Social Media Marketing

Improve customer and prospect relationships
Conduct inexpensive yet effective market research
Build brand awareness, authority and credibility
Drive traffic to your website
Ability to obtain insight into targeted niche markets
Find new distribution channels
Improve search engine rankings through link building
Find and research targeted decision makers, prospects, customers and contacts
Monitor reputation - what are people saying about you or your company
Attain expert status for you, your company or your brand
An effective form of communicating with past, present and future clients
Share information used to educate prospects
Spy on your competition
Provides increased visibility for you, your products or your brand
Generate more leads
Get more referrals
Find joint venture partners
A new vehicle to post PR, events and articles
Provide better customer service
And of course - INCREASE SALES!

As President of Street Smart Sales and Marketing, David Carleton specializes in helping companies spend less and get more from their marketing and advertising using low cost guerrilla tactics in lead generation and social media marketing. For more information and resources about social media, go to http://www.ExpertsInSocialMedia.com

40 Postive Effects of No TV

This is great stuff...Bookmark his blog

40 Positive Effects of No TV

The Invisible Baby Boomers

Below is the article from the Boomer Blog.

http://tinyurl.com/n6mzzj

At age 50, says the AARP report, Hispanics can expect to live three years longer than non-Hispanic white men and women, five or six years longer than non-Hispanic African Americans.
If you have a company or a small business this should give you ideas about another segment of the American to target with social media advertising, Facebook, Delicious etc.
http://tinyurl.com/nq5y9z

Facebook Just Announced Go Straight to Your Page

From Jim Cockrum....www.Mysilentteam.com


Facebook just announced that you can now go straight to your facebook page using your username...if you grab it in time!
For example, I just grabbed:
http://www.facebook.com/onlybabyboomers
(Would you like to be my friend? Click the link!)
Previously you'd have to pay a lot of money or be a celebrity to get a nice short pretty facebook link. The rest of us were stuck using long ugly links to point to our facebook page.
Get more details here:
http://www.facebook.com/username
...and grab your name before another person with your name does!