Thursday, June 25, 2009

This is one of the best articles on Why to use Social Marketing. The full article maybe read here.

The Top 20 Business Reasons to Use Social Media Marketing

Improve customer and prospect relationships
Conduct inexpensive yet effective market research
Build brand awareness, authority and credibility
Drive traffic to your website
Ability to obtain insight into targeted niche markets
Find new distribution channels
Improve search engine rankings through link building
Find and research targeted decision makers, prospects, customers and contacts
Monitor reputation - what are people saying about you or your company
Attain expert status for you, your company or your brand
An effective form of communicating with past, present and future clients
Share information used to educate prospects
Spy on your competition
Provides increased visibility for you, your products or your brand
Generate more leads
Get more referrals
Find joint venture partners
A new vehicle to post PR, events and articles
Provide better customer service
And of course - INCREASE SALES!

As President of Street Smart Sales and Marketing, David Carleton specializes in helping companies spend less and get more from their marketing and advertising using low cost guerrilla tactics in lead generation and social media marketing. For more information and resources about social media, go to

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